Privacy Policy

Last updated: 1 September 2026

This Privacy Policy explains how 1606029 B.C. LTD. (“we”, “us” or “our”) collects, uses, shares and protects personal information when you visit gueyelo.com, create an account, place an order, contact us or otherwise use our services.

1. Who We Are

For the purposes of applicable data protection law, including the UK GDPR where it applies, the data controller is:

1606029 B.C. LTD.
5890-5900 No. 3 Road
Richmond, BC V6X 3P7
Canada
Email: [email protected]

2. Information We Collect

We may collect:

identity and contact information, such as your name, email address, telephone number, billing address and delivery address;
order and transaction information, including products purchased, order value, payment status, returns and customer-service history;
account information, such as login details and saved preferences;
technical and usage information, including IP address, browser type, device information, pages viewed and cookie identifiers;
marketing preferences and communications; and
information you provide when you contact us, submit a review or make an enquiry.

Payment card information is processed by our payment service providers. We generally receive payment confirmation and transaction references rather than complete card details.

3. How and Why We Use Personal Information

We process personal information for the following purposes and legal bases:

Contract: to process payments, fulfil and deliver orders, manage returns and refunds, maintain accounts and provide customer support;
Legal obligation: to keep transaction and tax records, respond to lawful requests, prevent unlawful transactions and comply with consumer, sanctions and other applicable laws;
Legitimate interests: to secure and improve our website, prevent fraud, analyse performance, manage our business and understand customer demand, provided those interests are not overridden by your rights;
Consent: to send marketing communications or use non-essential cookies where consent is required. You may withdraw consent at any time.

4. Cookies and Similar Technologies

We use necessary cookies to operate the website and shopping basket. With your consent where required, we may also use analytics, preference and advertising cookies. You can manage cookies through the website controls and your browser settings. Disabling necessary cookies may affect site functionality.

5. How We Share Information

We may share personal information with service providers that help us operate our business, including payment processors, ecommerce and website hosts, fulfilment partners, carriers, analytics providers, fraud-prevention providers, professional advisers and customer-support systems. We may also disclose information where required by law, to protect legal rights, in connection with a business reorganisation, or with your direction or consent.

We do not sell personal information for money.

6. International Transfers

We are based in Canada and some service providers may process information outside the United Kingdom. Where UK data protection law applies, we use an applicable adequacy regulation or appropriate contractual and organisational safeguards for restricted international transfers. You may contact us for further information about the safeguards relevant to your information.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described above, including to fulfil orders, meet legal and accounting obligations, resolve disputes and prevent fraud. Retention periods depend on the type of information, our relationship with you and applicable legal requirements. We securely delete or anonymise information when it is no longer required.

8. Your Rights

Depending on where you live and the applicable law, you may have the right to request access to, correction of, deletion of, restriction of or portability of your personal information, and to object to certain processing. Where processing is based on consent, you may withdraw consent at any time without affecting processing already carried out.

To exercise a right, email [email protected]. We may need to verify your identity before completing a request. UK individuals may complain to the Information Commissioner’s Office at ico.org.uk, although we encourage you to contact us first.

9. Marketing Communications

If you opt in to marketing, we may send information about new menswear products, offers and promotions. You can unsubscribe using the link in any marketing email or by contacting us. Service messages about orders, security or policy changes are not marketing communications.

10. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. No internet transmission or storage system is completely secure, so absolute security cannot be guaranteed.

11. Children’s Privacy

Our website is not directed to children under 16, and we do not knowingly collect personal information from children under 16 without appropriate authorisation.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, practices or legal obligations. The revised version will be posted on this page with a new “Last updated” date.

13. Contact Us